Patron

Role:

Art Direction

Ideation:

Patron desired to grasp the attention of millennials aging from 25-35 years old, bringing a sense of luxury and solely due to the brands sustainability efforts. I created two sets of refreshing and significant graphics to introduce the message on how life is supposed to be.

Main Ideas:

How Life Is Supposed to be

Patron will inspire millennials to live the sustainable life they truly deserve

Message In a Bottle

Consume the sustainability message patron gives and apply it to our everyday lives