Jordan

Mock Campaign

Role:

Art Director

Ideation:

Jordan switches to Sicko Mode. Travis Scott collaborates with Jordan, bringing his sublime style over to the retros. When you attend a Travis Scott concert or when you pop on the album, you’re guaranteed to be lit from start to finish. I wanted the consumer to feel the same way the second their foot enters the shoe. I created Print ADs with certain phrases to get our consumers ‘In Mode.’

I also created Illustration prints that you’d be able to view within retail spaces. What’s the shoes without the shirt to match?? So I also created a few shirt designs, featuring the illustrations, that you’d be able to rock with your ‘Cactus Jack’ Retros.

The black and white imagery ‘Activates’ the passion within. The Spikes in the background of the images represent mountains- Mountains that both the Jordan Brand and Travis Scott have built in their careers based off their greatness and authenticity.